Sell your old gold today in Chennai, at the best Aaradyaa Gold price

Last updated: 7 July 2026

The short answer

Where can you sell old gold today in Chennai? At Aaradyaa Gold Trade LLP: bring your old gold and a government photo ID to a walk-in branch, watch the free German XRF purity test, see the rate built in writing from weight, purity and the day's rate, and get paid by instant bank transfer in about 30 minutes. Gold pledged at a bank or NBFC can be released and sold the same way. Call 72 4008 4008.

How we calculate your rate, and why it is fair

Most people who sell gold have one worry above all others: am I getting the real rate, or am I being quietly shortchanged? Your amount is built from three things only: the weight of your gold, its tested purity, and the current market rate for that purity on the day you sell. We put all three on paper and show you the multiplication. Nothing is hidden inside a vague final price.

We do not post a fixed rate on this page, and you should be wary of anyone who does, because the gold rate moves every single day. What we promise instead is transparency on the day. If a deduction applies, it is named and shown. Want a number for your specific gold? Call 72 4008 4008 or send the form and we will give you an estimate for what you are holding.

German XRF purity testing, done in front of you

This is the part where most sellers feel they have no control, because you cannot judge purity with your eye. So we made it something you can watch. Your gold is tested on a German XRF machine to the BIS standard. It is non-destructive, which means your jewellery is not melted or acid-scratched to check it. The machine reads the purity and shows it on the screen, in front of you, in seconds. It is machine-tested purity you can see, not a number we simply tell you. No guesswork, and no paying you for a lower karat than your gold actually is.

What you need to bring

Selling your gold with us is straightforward. Bring a government photo ID for KYC, such as Aadhaar, PAN, voter ID or driving licence. You do not need to worry if you have lost the original purchase bill for old jewellery, because we test purity by machine, so the valuation does not depend on your old paperwork. What matters is the gold in front of us and a valid ID for you. For higher-value transactions, PAN may be required in line with standard norms. Call your branch to confirm what to bring for your case.

Payment and safety: money in your bank before you leave

We pay by instant bank transfer, usually within about 30 minutes of you agreeing the figure. The money is traceable, it lands in your own account, and the transfer is done before you walk out the door. Your gold stays in front of you the entire time, from weighing to testing to the moment you agree the number. There is no handing it into a back room, no pressure to decide quickly, and no obligation. If the figure does not suit you, you simply take your gold and leave.

Your GST bill, and why it protects you

Every transaction comes with a proper GST bill in your name, recording the weight, the purity, the rate per gram and the final amount. We are a registered firm, Aaradyaa Gold Trade LLP, not a stranger at your door or an unregistered counter. Treat the bill as protection, not paperwork. It is your clean record that the sale happened, at what value, with a registered company. For your personal tax position on any gain, please check with a qualified tax professional, and keep your bill as proof of the sale.

How to sell safely and avoid being cheated

You have probably heard the stories: rigged scales, invented low-purity readings, hidden deductions, doorstep buyers who vanish. Here is how to protect yourself, wherever you choose to sell.

• Watch the weighing. A fair buyer weighs your gold in front of you, and your gold never leaves the table.
• See the purity test. Purity should be machine-read and shown on a screen, not declared by word. With us, German XRF shows the reading in front of you.
• Ask for the rate breakdown. Weight, purity and rate should be itemised so you can see how the figure is built. If a buyer will not show the math, walk away.
• Get a GST bill. A registered company gives you a proper bill. No bill is a red flag.
• Prefer a traceable payment. A bank transfer you can verify beats an unverifiable cash count.
• Use a real, findable branch. A walk-in address, a landline and a long review history mean the business is accountable. Be cautious of unknown doorstep pickups.

Aaradyaa was built to pass every one of these tests. That is the entire point.